I knew this was coming when Sacha Baron Cohen was allowed to attend the 2012 Oscar's in his "dictator" get up, it was just a matter of who was gonna get it. This time around it was Ryan Seacrest's turn to get punked. The video is funny but I am pretty certain this was a pre-planned bit between Cohen and Seacrest. It was still funny but I doubt for a minuted that Seacrest wasn't in on the gag.
This is much like the phone marriage proposals we are now seeing in arena's accross the nation. This is just where we are in the digital age, everybody wants to go viral. You don't need the mainstream media anymore to get you 15 minutes of fame!