In an interesting move that is sure to go down as one of the idiotic moves of the year, CBS Corporate has hired Jim Cramer the host of "Mad Money" to host a one hour live radio show. Not a bad move in the big picture, Jim Cramer is wildly entertaining and should be sale able for the CBS radio properties. Here is the rub locally, WKRK has been ordered to air the show LIVE, no exceptions. The local geniuses have decided to run the show right in middle of "Motor City Middays," even asking Jay and Michelle to host a live show from 11 a.m. until 1 p.m. and then returning to host another hour from 1 p.m. to 2 p.m. IDIOTS! Here is why this is stupid programming.
Why not just shuffle the lineup in this manner:
- Rover from 6a-10a
- Jay and Michelle 10a-1p
- Cramer's Mad Money 1p-2p
- D & D 2p-6p
It makes NO sense to kill Jay and Michelle's momentum with a CORPORATE mandated show. A one hour shift in the lineup would provide more continuity and not make Jay and Michelle feel like dopes for having to surrender an hour of their show to a national money talk show in the middle of the day. Just doesn't make sense....too bad there isn't enough strong local management.