This was sent to me by one of my buds who trolls the message boards in Detroit. It is a post from Terry Foster responding to an inquiry about WXYT "ripping" WDFN on the air.
This is not entirely true. XYT ripped DFN when Gregg Henson was the program director. He thinks you should rip the other station. WXYT did not do it before he got here and they did not do it after he left. He got the gig at xyt for ripping the station while he was at dfn. We used to talk about it and I told him i disagreed with the tact. if they are so bad why even give them pub? he used to rip on wjr and got mad when jr did not fire back. This was not a station thing. It was a Gregg Henson thing.
I don't know if this was actually posted by Terry Foster or not, who knows but I will respond.
As far as RIPPING DFN while I was at WXYT, yes, I did if you call exposing weaknesses in the competition "ripping." It is simply pointing out the differences in 2 products that the audience had a difficult time differentiating. Ever heard of the "Pepsi Challenge?" Pointing out a weakness in your competition isn't new, we just chose to get more creative. A radio programming novice would tend to think that if you don't mention your competition that the audience won't know they are there, they tend to think the listener is ignorant. That is very "inside" thinking. I didn't subscribe to that theory.
When I was marketing DFN and WXYT and WPEN I used my own air to differentiate my product from the competition. It is necessary to cut through the clutter created by all the competition in the marketplace. It was also a guerrilla marketing tactic to get the competition to talk about you, which they did sometimes and at other times didn't.
Attacking me for stepping out on the edge to make a station successful is unfair, considering ALL the employees benefited from the marketing and branding that made WDFN such a success. The unpredictable nature of WDFN sparked many newspaper stories that created "buzz" and brought new people to the radio station.
To say all I did was "rip" the competition is simplistic and shows ignorance in programming and marketing a product while diminishing the accomplishments of all at WDFN when we started the radio station. I think our track record at WDFN stands on its own, the station is much more successful than the competition in revenue and ratings.
I don't claim to be any sort of genius regarding sports radio, I made my share of mistakes, but WDFN is there today because of the things we (all of us) did for that radio station when it was teetering on the brink of extinction.
I am a little disappointed but not surprised to be ripped after the fact, DFN was good for everybody who worked there, it put a lot of money in people's pockets directly or indirectly.
I guess somebody had to put there ass on the line for the radio station, nobody else wanted to get their hands dirty when the station needed awareness with no marketing budget.
This morning we talked to Jason Whitlock of the Kansas City Star regarding his departure from ESPN. Jason didn't disappoint with his candid views on why he couldn't appear on the network after his criticism of Mike Lupica and Mitch Albom.