I noticed today that since my last post about D & D's show being in trouble at WCSX Jeff has deleted the archives of his web site which included a couple of posts where he ripped management at the radio station. My guess is the chiefs at Greater Media gave him the business for airing his dirty laundry on their web site. Deminski's blog has been reduced to a daily rundown of the show. Freedom of speech doesn't apply when you work for a big company.
I'll reiterate the problems and the solutions. I worked on the WCSX morning show for seven years, I think I know the audience pretty well.
1. The show isn't a fit for WCSX. The WCSX listener LOVES the music and they are passionate about it, they don't want to hear dumb stunts with Rudy or about Jeff's infected toe. They need to be talking about the WCSX lifestyle and about the music, their main job should be discussing the day's issues, not making up topics to get phone calls. Content creation is key.
2. 6 records minimum per hour. That is why the audience is coming to WCSX, a talent on a music station should NEVER get so arrogant that they think they are the reason people tune in to MUSIC RADIO. They are there to enhance the music, not the other way around. This is the fastest way to get the ratings up in a hurry. Play the hits.
3. At least act like the music matters, even if it is old, people still like it. The should really go out of their way to create some music related content, etc.
4. Stop with the "topics" and start talking about what is happening in Detroit and the world like real people, just because you are playing 30 year old music doesn't mean you can't be current. "Topics" are designed to get multitudes of phone calls for talk stations, they aren't always interesting and they slow the pacing down.
5. Pick up the pace. On a talk station you can be a little laid back, on a music station you need to keep the pace up and move the show along. Long, drawn out discussions really hurt the momentum of a great morning show on a music station.
6. Do what management tells you to do, this is a tough economy, jobs aren't going to be easy to find. The people at WCSX have been through this before, they know how to win, listen to them and stop with the "we know everything" routine.
My prediction is...before they let the show go belly up they will FORCE D&D to play SOME classic rock in the morning.
I may be "a guy who thinks he's an insider" according to Jeffrey, but I can promise you I nailed the issues they are having at WCSX in that blog post.
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