As reported here on March 21, Rob Parker announced in his column this week that Parker and The Man are back on the radio officially as of Monday. Parker made the announcement in his "Fair or Foul" column with Tom Gage. Good for Rob and Mark, they were screwed by WKRK and it is nice to see them get a another slot.
While I don't know the particulars, I suspect the deal is a revenue share or an out right brokered deal. What that means?
Parker and The Man could have simply purchased the inventory from WCHB 1200am and will resell it themselves to loyal Parker and The Man sponsors or they will take a small salary and sell SOME of the inventory.
It is unlikely they are being paid the kind of money they were making at WKRK as no radio station, particularly a low rated AM station is going to invest in a non-prime show between 9 p.m. and Midnight.
Parker and The Man had success at WKRK, finishing # 1 in their daypart in Men 25-54 at least 2 times that I know of, they weren't let go from WKRK for performance issues. I know for a fact that WKRK Program Director Craig Schwalb had it out for the show long before he fired them in December. Schwalb HATED sports on the radio station stating to me NOT to talk about it on numerous occasions, even though we carried the Lions. He even told me twice that he wanted to get rid of Parker and The Man but the show's strong ratings kept him from eliminating the duo.
Parker and The Man will have challenges competing at night but WCHB and its audience is urban leaning and will likely support Parker because of his strong ties to the black community, including his barber shop in the city. However, can he over come the static and really deliver a winner (Sorry Rob, but you aren't crystal clear anymore)?
There has been an all out assault on men in particular and white men more specifically since the civil rights movement in this country. We have never had a national discussion regarding race so eventually we just point the finger, slinging the next stereotype, lynching the next for a slip of the tongue. The whole culture of "of vs. them" is just wrong.
While white people certainly need to educate themselves on the black community, conversely the black community also needs to stop being prey to the "victim" culture of Rev. Al Sharpton and his ilk. Isn't there already enough "gotcha" journalism to choose from without resorting to idiotic witch-hunts like Don Imus and Michael Richards?
We are so immature in this country regarding race largely because NOBODY can speak honestly about the subject without being accused of being racist or a race pimp. We are reduced to running to mommy and daddy (corporate media) screaming "so and so called me a name." We are all stuck in the third grade, reduced to narking on the playground bully.
If Elenor Clift is correct in her theory that Imus was fired because of the shrinking interest in white men as a market, I suggest you speak up and show them that you still should be a target market, how about not consuming products by the companies that pulled their ads from Imus's show. You aren't angry white men if this article angers you, you are simply concerned that a small group of vocal minorities can single you out and ruin you using the same ideals and protections they pretend to protect.
Maybe it is time for all of us irrelevant white men to re-engage in the political process to show just how much we do matter, We are getting clobbered in the media.
I had a change of guests today. Michelle was getting an abortion so I asked WDFN's newest Air Personality to join me on the Podcast. Detroit radio legend Art Regner joined me on the show and I prank called Nicholas to give him a hard time. E-mail Art at AJregner@aol.com. The Podcast today was sponsored by Bead Creative Boosters. Please pay them a visit and use them if you need a great fundraising idea.
People are always curious how you can make in radio; the answer isn't simple. There are many factors, depending on market size, sales and ratings. I can give you examples in the Detroit market and I will however attempt to set some parameters for those really interested in radio as a career.
In Detroit and many other major markets you make all your money in Morning and Afternoon drive. Even the smaller stations pay a premium for Morning and afternoon talent. The Morning Shows on music station make the most, while the PM drive shows make the $$ on talk stations.
Dick Purtan, Jim Harper, Mojo in the Morning and Drew and Mike are the bonus babies in Detroit in Mornings. Purtan, Harper and Drew and Mike make millions while Mojo and Paul W. Smith caliber shows make in the "hundreds of thousands."
In talk radio, Stoney and Wojo set the standard with a show that pulls in massive revenue for WDFN, these guys are well into the 6 figure range and well deserved. Sadly, midday guys like Sean Baligean and Doug Karsch are well paid but under appreciated, both short of the 100k mark, Sean moreso than Doug who is still making PM Drive money.
Legends like Karen Savelly, Ken Calvert and similar personalities of their caliber haul in mid 6 figures to host their popular music shows.
Bottom line, when you show a track record of consistency in the ratings, you are paid well, if you are young and have no track record, you are asked to prove your worth.
Non-prime shows like Midday, Evening and overnights are ridiculously low, paying in the 40k range for average talent.
The industry pays well but it is a pressure cooker, everybody wants results and will only pay for current performance. Radio is a business that pays when you "make it."
You are also likely to make more if you are at a station that actually makes money and has great ratings.
Beginning wages in radio are embarrassing, you won't make more thank 30k as a young Air Personality. This isn't a career for a person with a family, you must start young or have another source of income.
This post is just an overview. I can get more specific if you leave a comment, I will do my best to give more detail.
Radio is a great business, but it is unstable. Exciting yes, but tenuous.
One of the most commonly asked questions I get every week at
Gregg Henson.com is, “How do I get into radio” or “How do I get a job like yours?”The simple answer to that question is, there are many ways and not one of them is better than the other.
I went the intern route when I was in college at Oakland Community College.I worked for free in exchange for on the job training and college credit.Radio programming is a career best started at a young age before you get tied down with kids and a mortgage payment.It takes a lot of time, effort and dedication to get a career in radio off the ground and usually you will only make enough to pay the bills.The only was I was able to even pay the rent was by working as the Morning Show Producer at WCSX in Detroit and hosted my own show in Flint, Michigan at WKMF from 7p-Midnight.It was a brutal schedule; I could have only pulled it off in my 20’s.So while my friends were away at college, I just worked and learned everything I could learn about radio.Looking back, they were great times.
Another avenue into the business is to pack your bags and go to a small town, many small station owners are dying for people who want to work for nothing while enduring terrible hours.These small town operators will hire you and you will learn a lot, just be ready tend bar or wait tables to make ends meet.I suggest you start literally knocking on doors, it works every time.
Broadcast Schools are a third avenue but not one I would recommend.You can get the same experience by taking the previous route.Broadcast schools cost you a lot of money and usually you are no better off than the guy in Alpena getting on the job training.Broadcast schools make no promises of a job, they are well connected in the small market radio community but I suggest you check into their reputation with station owners before you plunk down that investment on a largely useless “radio degree.”
Overall I suggest going the small town radio path; these stations offer the best opportunity to take a radio career for a test drive.Radio is a grind and you have to be in it for the long haul.Don’t expect instant fame and fortune, yes it can and might be instantaneous but it will more likely take years to really get good at it. If you love radio, go for it, I couldn’t think of a better way to make a living.
Tomorrow, I will answer your second most popular question. How much do you make in radio.